In 2021, SijoittajaPRO Finland Oy acquired a majority stake in Scandinavian Financial Research Ltd. With the acquisition the business operations of both companies have developed further, and we have been able to offer an increasingly high-quality service to both asset managers and the investor community.
At the beginning of 2023, we refreshed the brand identities of the companies, and SijoittajaPRO changed its name to SFR Advisors Oy. This was carried out to clarify our brand and our communication. We want to make our customers and partners more aware of all the services we offer and serve the entire investor and asset management community in the best possible way.
"With a renewed SFR Advisors Oy, we want to be more focused in our communication and make all the services we offer more clearly understood to our customers, potential customers and partners." – Jauri Häkkä, Chairman of the Board of SFR Research.
"We are in a unique position in the Finnish investment industry, as we improve dialogue and mutual understanding between investors and asset managers. With a clearer corporate image and operating model, we can serve the entire Finnish investor community even more comprehensively.”– Hannu Huuskonen, CEO of the Sijoittaja Group.
Like SijoittajaPRO, SFR Advisors offers services for investment planning, asset manager selection and tendering, as well as investment reporting and analysis. SFR Research focuses especially on institutional asset management research. We do not represent any asset management or investment firm and both companies are guided by transparency and integrity. If we can help you with our services, please feel free to contact us.
If you have any questions about the rebranding, please contact Managing Partner Stefan Nordling (stefan.nordling@sfr-group.com, +358 40 417 8055) or Communications Coordinator Reeta Jutila (reeta.jutila@sfr-group.com, +358 440667821).